Artist Branding & Social Media

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About Course

The Artist Branding & Social Media course equips independent artists with the tools and strategies to create a strong, consistent, and authentic brand. Students learn to define their unique identity, develop compelling messaging, manage a multi-platform social media presence, design and maintain an Electronic Press Kit (EPK), and create a long-term strategy for career growth. The emphasis is on practical, hands-on application with structured weekly deliverables leading to a complete personal branding package.

Topics & Goals


Brand Identity

Students define their artist identity, target audience, and positioning statement.



Visual Identity

Students create a mood board, color palette, and typography for consistent visuals.



Voice and Messaging

Students develop a brand voice guide and bios for multiple platforms.



Social Media Strategy

Students learn platform analysis, content formats, and algorithm-based tactics.



Content Creation

Students produce and schedule content using tools like Canva, CapCut, and Later.



EPK Development

Students design a professional EPK with bio, photos, music links, and press assets.



Storytelling

Students write compelling narratives to align their career story with branding.



Long-Term Branding Strategy

Students plan sustainable schedules, engagement tactics, and growth strategies.

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