About Course
Finding Your Artist Identity is a transformative branding course led by Camille Aramburu, designed specifically for creatives who want to build an authentic and impactful personal brand. In an industry where standing out is everything, Camille helps you uncover what truly makes you unique—and how to communicate that clearly and effectively to your audience. Whether you’re a musician, designer, content creator, or multidisciplinary artist, this course provides a roadmap for aligning your inner vision with your outward image.
The course begins with foundational questions like “What makes you, YOU?”—setting the stage for deep self-discovery and reflection. Camille explores the key distinctions between corporate and artist branding, highlighting how emotion, purpose, and personal expression are central to building an artist brand that resonates. From defining your brand’s purpose to understanding how personality, platform, and audience work together, you’ll learn how to craft a brand that is cohesive, compelling, and unmistakably yours.
As the course progresses, Camille shifts focus toward audience engagement, identity refinement, and the power of authenticity. You’ll explore how to connect meaningfully with your audience, avoid common branding pitfalls, and make strategic choices that enhance your visibility without sacrificing your originality. By the final lessons, you’ll be equipped not only to define your brand identity but also to showcase it confidently across platforms, communicate with intention, and position yourself effectively in a crowded creative landscape.
Finding Your Artist Identity is a transformative branding course led by Camille Aramburu, designed specifically for creatives who want to build an authentic and impactful personal brand. In an industry where standing out is everything, Camille helps you uncover what truly makes you unique—and how to communicate that clearly and effectively to your audience. Whether you’re a musician, designer, content creator, or multidisciplinary artist, this course provides a roadmap for aligning your inner vision with your outward image.
The course begins with foundational questions like “What makes you, YOU?”—setting the stage for deep self-discovery and reflection. Camille explores the key distinctions between corporate and artist branding, highlighting how emotion, purpose, and personal expression are central to building an artist brand that resonates. From defining your brand’s purpose to understanding how personality, platform, and audience work together, you’ll learn how to craft a brand that is cohesive, compelling, and unmistakably yours.
As the course progresses, Camille shifts focus toward audience engagement, identity refinement, and the power of authenticity. You’ll explore how to connect meaningfully with your audience, avoid common branding pitfalls, and make strategic choices that enhance your visibility without sacrificing your originality. By the final lessons, you’ll be equipped not only to define your brand identity but also to showcase it confidently across platforms, communicate with intention, and position yourself effectively in a crowded creative landscape.
Course Content
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What Makes You YOU?
07:50
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Corporate Vs. Artist Branding
06:31
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What Makes You YOU? Part 2
03:24
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Finding Your Brand Purpose
04:08
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Finding Your Brand Promise
04:52
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Finding Your Brand Personality
04:07
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Finding Your Platform
05:13
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Finding Your Audience
05:00
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Showing Yourself to Your Audience
05:02
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Connecting With Your Audience
05:54
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Brand Accessibility
06:12
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Positive and Negative Impacts of Your Brand
04:58
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What Works and What Doesn’t for Your Brand
06:03
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Solidifying Your Brand Identity
06:36
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When Is The Right Time?
05:58
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How To Make Your Brand Unique
04:25
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Showcasing You and Your Brand
06:14
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The Importance of Authentic Content Creation
05:15
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Mistakes in Building Your Brand
04:28
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It’s All Up To You
03:13
